Etisalat Nigeria on Wednesday officially unveiled its new brand identity, 9mobile, with a new logo.
Chief Executive Officer of 9mobile, Boye Olusanya, said the new logo was in conformity with the new name and reflects the bold and creative attributes which the company shared with its valued subscribers.
According to him, the rebranding will enable the company to connect more with its subscribers, especially the youth.
“In our nine years of operations, we have remained at the forefront of innovation and take pride in consistently delivering superior experiences to our subscribers.
“We continue to establish meaningful partnerships with our customers and partners by providing platforms that support their goals and aspirations”.
Olusanya said that the new name and brand were a deliberate representation and confirmation of its Nigerian heritage.
He added that that though the company’s name and brand changed, the values on which it operated remained the same.
“The colour green, both its light and dark variants, reflects vibrancy, dynamism, life and youth, as well as the brand’s ‘Nigerianness’.
“With the launch of our new brand, our commitment to providing our subscribers with best-in-class telecommunications services continues.
“We live in a digitalised world and 9mobile is positioned to deliver more platforms, products and services, using the power of technology.
“The vivacity of our new brand is an affirmation of our creativity and the recent launch of value adding services, such as our BlazeOn and Kwikcash platforms, are testaments to this,’’ he said.
Olusanya said that over the years, the telecommunications company had built a strong network, which better positioned 9mobile to continue delivering innovative solutions.